Channel Peak Lead Volume
Google Ads
peak leads/mo
3–4 mo ramp to peak
Mo 1: 1 · Mo 2: 5 · Mo 3: 8
Mo 4+: peak
LinkedIn
peak leads/mo
3–4 mo ramp to peak
Mo 1: 1 · Mo 2: 1 · Mo 3: 2
Mo 4+: peak
Meta
peak leads/mo
3–4 mo ramp to peak
Mo 1: 1 · Mo 2: 2 · Mo 3: 2
Mo 4+: peak
SEO
peak leads/mo (Yr 2)
Yr 1: 0 leads
Yr 2 mo 1–6: 1/mo
Yr 2 mo 7–12: 2/mo
Omnichannel
peak meetings/mo
10 contacts/mo delivered
Close Rates & Sales Cycle
Lead quality
% dig. leads that qualify
75%
Digital close rate
of qualified leads
30%
Omni close rate
of meetings booked
30%
Digital sales cycle
months from lead to close
3 mo
Omni sales cycle
months from meeting to close
6 mo
Average Deal Value (LTV) per Channel
Google Ads LTV
assess: $150K · pg 77
$150K
LinkedIn LTV
assess: $150K
$150K
Meta LTV
assess: $150K
$150K
SEO LTV
assess: $150K
$150K
Omni LTV
assumption: $250K (assess: $150K)
$250K
Revenue Collection & Margin
Collection period
months to collect after close
1 mo
Gross margin %
for B/E threshold calc
20%
Google Ads Budget Tier
One-Time Services
Video production (1.5 days + 150 hrs post)$23,450
Lead generation (initial batch, 30 accounts)$750
Omnichannel development (52-week plan)$5,500
One-time subtotal$29,700
Year 1 · Months 1–15
Onboarding retainer May–Jul (3×$16,523)$49,568
$9,900 one-time + $16,523 onboarding = $26,423/mo
Services Aug 2026–Jul 2027 (12×$15,795)$189,540
Ad spend Yr1 (12×$5,716)$68,592
Google $1,216 · Meta $1,000 · LinkedIn $3,500
Year 1 subtotal$337,400
Year 2 · Months 16–27
No one-time or onboarding fees
Services Aug 2027–Jul 2028 (12×$15,795)$189,540
Ad spend Yr2 (12×$5,716)$68,592
Year 2 subtotal$258,132
27-Month All-In Total
$337,400 Yr1 + $258,132 Yr2
$595,532
At 20% margin: $595,532 ÷ 0.20 = $2.978M in Harbinger-sourced revenue to recover full investment
B/E = $2.978M · ~20 MACHINES (20%)
PARTY = $5M · 33+ MACHINES
Google Ads: $1,216/mo (minimum budget · optimal $2,067)
